Hard Rock Cafe agreed to let the hotel use its name, but now wants to rescind the deal. New York-based Morgans Hotel Group Co., a company entirely separate from the cafe chain, owns 14.2 percent of the Hard Rock and operates it day-to-day. "The behavior depicted in the Rehab television program that is authorized, created and distributed by defendants is entirely at odds with the brand image of the Hard Rock marks (trademarks) and is likely to damage and has damaged the goodwill of the Hard Rock marks among consumers,” the lawsuit said.
said in a new lawsuit that the cable reality show "Rehab: Party at the Hard Rock Hotel" on truTV casts its brand in a bad light.Īccording to the lawsuit, the television show portrays the hotel-casino as a place that "revels in drunken debauchery" and other actions that most people would find offensive. Lawyers for Hard Rock Cafe International Inc. Owners of the Orlando-based Hard Rock Cafe restaurant chain have sued owners of the Hard Rock Hotel and Casino in Las Vegas over its name, saying the casino’s party image has damaged the name enough to justify ending a 14-year-old licensing agreement.
#WHO OWNS HARD ROCK CAFE INTERNATIONAL FREE#
Are pool parties at the Hard Rock Hotel free publicity for the Hard Rock name? Or an example of "drunken debauchery" and excess that casts the Hard Rock name in a negative light?
0 kommentar(er)
